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Our Background
40+ years in automotive marketing
Founded in 1982 by the late Michael Cater, Caters was born from a passion for motors and a love for advertising. Michael was a true industry trailblazer who saw a gap in the market and built a business that’s become a household name in automotive marketing.
In the early days Caters specialised in press bookings and creative production for motor dealerships across the UK. We were known for getting the best rates and turning artwork around fast—especially when the press deadlines were tight—we quickly became the go-to guys for reliability and results.
PRESS ADS FROM 1980s - Get some out of attic
As the industry evolved so did we. We expanded into new marketing channels—billboards, direct mail campaigns, showroom events, point of sale materials and all the everyday consumables a busy dealership needs.
Michael carved out a niche for Caters in the automotive world and over 40 years later we still live by his core values—outstanding quality, great service and fast turnaround times.
Today Caters is a true family business with the second generation at the helm.
We’ve invested heavily in print technology, digital software solutions and production equipment so we can deliver big agency results with a personal hands on approach.
We’re now a one stop shop for motor dealers, offering everything you could possibly need to sell more cars—from eye catching bespoke and personalised marketing campaigns, showroom point of sale and direct mailers, to digital solutions and dealer essentials.
With decades of experience, an in-house studio, a full production team and knowledgeable account handlers we’re proud to say we can’t be beaten on service.
FIND OUT MORE ABOUT OUR DEDICATED TEAM & INDUSTRY LEADING EQUIPMENT
Meet Our Team
Check Out Our Gear
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