Making Franchise Marketing Work for Independent Dealers
At Caters, we get it—independent dealers face a unique set of marketing challenges. Franchise teams supply the national campaigns, but local dealerships are often left to figure out the rest. That’s where we step in.
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We take manufacturer-approved creative and turn it into marketing that actually works for your local audience. Brand-compliant? Always. Tailored to your offers, objectives, and customers? Absolutely.
From fast-turnaround point-of-sale to targeted local campaigns, we help independent dealers turn national campaigns into real, on-the-ground results.
Tailored Marketing Support for Local Objectives
We take the quarterly franchise artwork and rework it to suit your dealership’s individual needs. Whether you want to tweak the finance deals, promote a specific model range, or just can't find the creative on the dealer marketing portal for your needs, we adjust the messaging, offers, and artwork—all while staying fully on-brand and compliant with manufacturer guidelines.
Short Runs, Low Minimums, Better Value
We know independent dealers don’t always need huge quantities. That’s why we offer short print runs and low minimum order quantities—perfect for smaller campaigns or one-off events.
Plus, many of our generic franchise-compliant items are available at a fraction of the cost compared to manufacturer-supplied materials. Same quality, same brand standards—just better value and faster turnaround.
40 Years of Automotive Marketing Know-How
With over four decades in the motor industry and thousands of dealers nationwide on our books, we know what works. We’ve got the inside track on the campaigns that drive enquiries and footfall right now. Tap into our experience and let us help you create marketing that delivers real, measurable results.
Big Group Results on a Local Budget
Just because you’re an independent dealer doesn’t mean you can’t achieve the same marketing impact as the big groups. We help you deliver professional, targeted campaigns with the same level of quality, consistency, and results—tailored to your dealership and your local audience.